Did You Know?
Music, Mood and Marketing
"That music affects human beings in various ways has probably been presumed as long as people have played music. It is therefore not surprising that music has become a major component of consumer marketing, both at the point of purchase and in advertising. Yet, despite being a prominent promotional tool, music is not well understood or controlled by marketeers . . . however the work of a noted scholar in both music and neurophysiology, indicates that appropriately structured music acts on the nervous system like a key in a lock, activating brain processes with corresponding emotional reactions."
(Brune II 1990)
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